After hectic research and hard work a product gets ready to be launched at the market place. The manufacturer wants the product to reach to the mass and want to stand apart from the en masse. Can a logo make for the best and produce the desired result?

I do not think a logo has a lot to do with it although it is still very useful in that the audience can identify your business with it.

I think the right logo can really make a big difference, particularly if it's a BAD logo design. Who wants to shop at a store that has a roach in the logo or eat a restaurant that has a dead animal in the logo? See what I mean?

Agree with Noodles.

Check these out :

http://www.duc.nu/pictures/stickers/a-style.jpg
http://www.code-interactive.com/thinker/ART/logos/WorstLogoEver2.gif

Am I the only one to find them ... specific? ;)

A good logo can go a long way and if you have a good designer its great to let them work their magic. For me I have a guy that is just amazing, he blows me away with every project I give him.

There are cases pending in international or local country judicial courts for infringement on product design or logo imitation. Can anyone think of any other design than Coca- Cola or Pepsi or even Reebok for their respective products? Logo designing is an art and gives immense popularity to the concerned brand.

To stand apart from the crown, one needs an identity and that is created by great branding. Branding happens through logo's. Whether one runs a SOHO or big corporation, branding is most important in today's business environment. Branding can be best determined by none other than people in FMCG sector.

To stand out of the crowd ten you just got to offer the best product or service at an affordable price. A logo is just there so that your product or service can be recognized easily.